MARKETING THE EVENT
I put together a list of marketing methods that I believe will help me reach my goals.
In our discovery stage, I will ask you to fill out a form and provide information you'd like included in the marketing materials.
I created templates and found ways of simplifying your tasks.
I put in parenthesis who will need to take action for each marketing touchpoint.
(Your information will still be included in touchpoints where you are not required to take action.)
Please let me know what I can do to help you reach your goals!
I'd love to hear your ideas or additional creative methods you'd like to include to spread the word.
Ex: Contests, giveaways, flyers, voting polls, etc.
Launch
Eventbrite (Healers edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
This will include:
- a description of your portion of the event
- a description of you / your brand/ your marketplace (I will add under partnership)
- any links or additional information you'd like me to include
Before marketing, I will ask you to review the event to confirm it accurately describes our collaboration.
--- HEALERS EDITION:
I will set up a Healers Edition Eventbrite event.
I recognize you might have a larger number of followers on Eventbrite and that your account might make sense in order to attract more people. However, I plan on doing more Healers Edition events in the future and I am hoping to slowly start building my email list.
Having the list of attendees will also make it easier for me to send them the online photo gallery after the event. I will also be collecting information for our shoot including attendee's phone number, their goals for the photoshoot, and more.
co-host Facebook event (Healers edition X Partner)
--- PARTNER:
You will be added as a co-host on the Facebook event.
I will ask you to invite anyone you think could find value in the event.
--- HEALERS EDITION:
I will export the Eventbrite event to Facebook.
I will invite you as a co-host.
Add event to Linktree (Healers EDition X partner)
--- PARTNER:
I will send you the Eventbrite link to add to your Linktree.
--- HEALERS EDITION:
I will add the Eventbrite link to my Linktree.
Newsletter to email list (Healers Edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
I will send out a newsletter to my email list announcing the event.
Newsletter to email list (partner)
--- PARTNER:
Send out a newsletter to your email list announcing the event.
I will send you a template with details to include.
--- HEALERS EDITION:
I will send you a template with details to include.
Collab Instagram reel (Healers Edition X Partner Accept invite)
--- PARTNER:
Accept my invitation to a "collaborator" Reel post on Instagram.
--- HEALERS EDITION:
I will post an Instagram Reel to announce the event.
I will invite you as a collaborator.
awareness
Instagram story (Healers Edition X Partner repost)
--- PARTNER:
Repost a Healers Edition Instagram Story to your Story.
This will be a story designed to raise awareness about the event.
--- HEALERS EDITION:
I will post an Instagram Story and tag your account.
Collab Instagram carousel (Healers Edition X Partner Accept invite)
--- PARTNER:
Accept an Instagram Carousel Post "collaborator" invite.
This post will serve to promote the event with additional details.
--- HEALERS EDITION:
I will post an Instagram Carousel post and invite you as a "collaborator".
Instagram Story (Healers Edition X Partner repost)
--- PARTNER:
Repost a Healers Edition Instagram Story to your Story.
This will be a story designed to encourage last-minute bookings.
--- HEALERS EDITION:
I will post an Instagram Story and tag your account.
Pre-event (after ticket purchase)
Confirmation email (Healers Edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
I will send a confirmation email after attendees book their slots.
Email about partner (Healers edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
I will send an email to attendees about our partnership.
This email will be focused on promoting your offerings.
Reminder email (Healers Edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
A couple of days prior to the event, I will send attendees a reminder.
Reminder text (Healers Edition)
--- HEALERS EDITION:
The day before the event, I will attendees a confirmation text.
Post-event
Thank you email (Healers edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
I will send attendees an email thanking them for attending the event.
I will encourage attendees to check out your offerings while they wait for their online photo gallery.
photo gallery email (healers edition)
--- HEALERS EDITION:
I will send the online photo gallery to attendees.
photos ready Instagram reel (Healers edition X Partner repost)
--- PARTNER:
I will ask you to accept a collaborator invite to a Healers Edition Instagram reel.
This reel will let event attendees know their online gallery is available.
--- HEALERS EDITION:
I will post an Instagram reel letting attendees know their photos are ready.
I will invite you as a reel "collaborator".
I will share my favorite photos of the Mindful Makers online.
gallery follow up email (healers edition)
--- PARTNER:
I will ask you to write a description of your portion of the event when submitting the marketing intake form.
--- HEALERS EDITION:
I will send a final email to attendees reminding them when their online gallery is about to expire.